Beauty has been a coveted attribute since the dawn of time. Every individual, irrespective of gender or age, desires to look their best. The beauty industry has grown exponentially over the years, and today, it is a multi-billion-dollar industry. However, some countries are more obsessed with beauty than others. These nations have a culture that places a high value on appearance, and people go to great lengths to achieve the perfect look.
In this article, we will take a look at the top 12 most beauty-obsessed countries in the world. From South Korea’s K-beauty craze to Brazil’s love for plastic surgery, we will explore the beauty rituals and practices that are unique to each country. So, get ready to delve into the world of beauty and discover the countries that take it to the next level.
- United States
The United States has a diverse beauty culture that encompasses everything from natural looks to full glam. The beauty industry in the US is estimated to be worth over $80 billion, with women accounting for 90% of the market. Common beauty trends in the US include bold eyebrows, contouring, and bright lip colors. Some popular beauty products include BB creams, lash extensions, and highlighters.
Social media has had a significant impact on the beauty culture in the US, with many beauty influencers gaining millions of followers on platforms such as Instagram and YouTube. Some famous beauty influencers include Huda Kattan, Jeffree Star, and James Charles.
- South Korea
South Korea’s beauty culture, also known as K-beauty, has taken the world by storm in recent years. K-beauty emphasizes the importance of skincare, with a focus on achieving clear, radiant skin. Common beauty trends in South Korea include glass skin, which is a dewy, luminous complexion, and gradient lips, which involve applying lipstick only to the center of the lips for a natural look.
Some popular K-beauty products include sheet masks, essence, and snail mucin. K-beauty influencers, such as Pony and Joan Kim, have gained a massive following on social media for their skincare routines and makeup tutorials.
- Japan
Japan has a unique beauty culture that values simplicity and minimalism. The Japanese beauty industry is estimated to be worth over $13 billion, with a focus on natural and holistic beauty products. Common beauty trends in Japan include the use of facial rollers and gua sha tools to promote lymphatic drainage and reduce puffiness.
Some popular Japanese beauty products include facial oils, konjac sponges, and essence toners. Japanese beauty influencers, such as Akari Fujii and Mao, often promote the use of natural ingredients and traditional beauty practices.
- France
France is known for its chic and effortless beauty culture. French beauty emphasizes a natural, pared-down look with a focus on skincare. Common beauty trends in France include red lipstick, winged eyeliner, and tousled hair. French women often invest in high-quality skincare products and prioritize a healthy lifestyle to achieve a glowing complexion.
Some popular French beauty products include micellar water, facial oils, and serums. French beauty influencers, such as Jeanne Damas and Caroline de Maigret, embody the effortless beauty that is synonymous with French culture.
- Italy
Italy is known for its rich cultural heritage, and its beauty culture is no exception. Italian women often emphasize a natural, effortless look with a focus on healthy skin. Common beauty trends in Italy include bold brows, neutral eyeshadow, and red lipstick. Italian women often opt for high-end beauty products, such as La Mer and Chanel.
Some popular Italian beauty influencers include Chiara Ferragni and Monica Bellucci. These women embody the timeless elegance and effortless beauty that is synonymous with Italian culture.
- United Kingdom
The United Kingdom’s beauty culture is a mix of classic and trendy. British women often prefer a natural, understated look with a focus on skincare. Common beauty trends in the UK include smoky eyes, nude lips, and dewy skin. British women often opt for high-street beauty products, such as Boots and Superdrug.
Some popular British beauty influencers include Zoella and Fleur De Force. These women have gained a massive following on social media for their makeup tutorials and product reviews.
- India
India has a rich history of beauty rituals and practices that have been passed down through generations. Indian beauty culture places a strong emphasis on natural ingredients and holistic beauty. Common beauty trends in India include kajal eyeliner, bold brows, and henna tattoos.
Some popular Indian beauty products include coconut oil, turmeric, and neem. Indian beauty influencers, such as Malvika Sitlani and Kaushal Beauty, often promote the use of natural ingredients and traditional beauty practices.
- China
China’s beauty culture is deeply rooted in its history and traditions. Chinese women often prioritize skincare over makeup, with a focus on achieving a luminous, youthful complexion. Common beauty trends in China include double eyelid surgery, BB creams, and sheet masks.
Some popular Chinese beauty products include rice water toner, jade rollers, and snail essence. Chinese beauty influencers, such as Zhang Meng and Angie Yeoh, often promote the use of traditional Chinese medicine in skincare and beauty.
- Indonesia
Indonesia’s beauty culture is diverse and influenced by its multicultural society. Indonesian women often prioritize a natural, sun-kissed look with a focus on healthy hair and skin. Common beauty trends in Indonesia include braids, bold lips, and winged eyeliner.
Some popular Indonesian beauty products include coconut oil, jamu, and lulur scrub. Indonesian beauty influencers, such as Tasya Farasya and Raisa Andriana, have gained a massive following on social media for their beauty tips and product reviews.
- Thailand
Thailand’s beauty culture is heavily influenced by its Buddhist traditions and natural landscapes. Thai women often prioritize a natural, dewy look with a focus on skincare. Common beauty trends in Thailand include Thai massage, herbal compress, and Thai herbal beauty products.
Some popular Thai beauty products include turmeric mask, lemongrass oil, and mangosteen peel. Thai beauty influencers, such as Mint Chalida and Aom Phiyada, often promote the use of traditional Thai beauty practices in their routines.
- Canada
Canada’s beauty culture is heavily influenced by its diverse population and natural landscapes. Canadian women often prioritize a natural, understated look with a focus on eco-friendly and sustainable products. Common beauty trends in Canada include bold brows, natural makeup, and glossy lips.
Some popular Canadian beauty products include maple syrup skincare, birch water toner, and salmon oil capsules. Canadian beauty influencers, such as Samantha Ravndahl and Jackie Aina, have gained a massive following on social media for their makeup tutorials and product reviews.
- Spain
Spain’s beauty culture is heavily influenced by its rich history and vibrant culture. Spanish women often prioritize a bold, dramatic look with a focus on red lips and colorful eyeshadows. Common beauty trends in Spain include flamenco-inspired hairstyles, bold brows, and dramatic eyeliner.
Some popular Spanish beauty products include olive oil soap, rosehip oil, and sea salt scrub. Spanish beauty influencers, such as Paula Gonu and Patry Jordan, have gained a massive following on social media for their beauty tips and product reviews.
Conclusion
beauty is a universal concept that is embraced by people all around the world. From cosmetics and skincare products to fashion and personal grooming, the beauty industry has flourished in many countries. The top 12 most beauty-obsessed countries highlighted in this article have their own unique beauty cultures, trends, and influencers that have contributed to the global beauty industry. From South Korea’s K-beauty products to France’s luxury skincare brands, each country has something different to offer. It’s fascinating to see how different countries prioritize different beauty standards and how the industry adapts to cater to those preferences. Regardless of where you live, beauty is a way for people to express themselves and enhance their natural features. The beauty industry will continue to grow, and it will be exciting to see how the top 12 beauty-obsessed countries evolve in the future.
